FRUITS BASKET CASE STUDY
ROLE
I was the lead researcher and designer in this project. In about 3 weeks, I managed to construct a plan, research ideas, and design an app all by myself.
PROBLEM STATEMENT
There are too many pizza delivery apps and too few fruit delivery apps and thus designing an app that competes with thousands of other applications was hard but not impossible. Using attractive colors and an interface, I have designed an app that is sure to increase user interest.
APPROACH
User research and interviews were conducted to know what kind of mobile application will be the best and the easiest to use. From colors to font size to image size, all the information was collected and used to design the final app.
PROCESS
Weeks of research went into finding and selecting the perfect colors and typography, finding the right position to place call-to-action buttons, and making sure the logo is perfectly sized. Next, designing the low-fidelity mockups and the high-fidelity mockups using both the wireframes as well as the information from the research.
After the low-fidelity mockups were created, the next step was to chose the colours and fonts.
The final design step is to create and design high-fidelity mockups using both the low-fidelity mockups and the colors and typography.
In conclusion, the design process is:
Research > empathise > ideate > design > test
RESULTS
FrutisBasket had positive reviews from users, including :
“Love the colors!”
“It’s straightforward to use, there’s no need for tutorials!”
“Fruit delivery app is something I never knew I needed.”
WHAT' I’D DO DIFFERENTLY NEXT TIME
More Content: In this project, I challenged myself to finish it within a week, therefore I couldn’t add as much content as I wanted to. If I could re-do it, I would add more unique recipes and flavors.
Saving data: Entering information from a card can be both tiring and time-consuming, I would add a feature to save the information so the users do not have to waste their time entering their data every time they place an order.